Location: Ghent, Belgium (Hybrid – 3 days/week in office) // Full-Time

🐳 About Whale

At Whale, we help fast-growing teams scale knowledge and onboarding through intuitive, in-the-flow enablement tools. Our platform empowers companies to align faster, onboard smarter and drive results without the chaos of scattered docs and outdated training.

We’ve reached 1,000+ customers and are entering a new stage of growth. To accelerate our acquisition engine, we’re looking for a Digital Marketing Specialist who thrives in fast-paced environments, moves with speed, and brings an AI-first mindset to everything they do.

🚀 What You’ll Own

• Paid Advertising: Own and manage paid media accounts end-to-end, running and optimizing acquisition campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other paid channels.
• Manage email marketing in HubSpot, from newsletters to nurture campaigns.
• Create and optimize landing pages (Elementor or HubSpot), running structured A/B tests to improve conversion.
• Drive SEO performance (including GEO-specific strategies) using AI-driven keyword and content research.
• Use AI and automations to streamline workflows and accelerate creative production.
• Brief and collaborate with designers, editors, and partners to scale campaigns.
• Report learnings weekly and share clear next steps.

✅ What We’re Looking For

• 2–4 years of experience in digital marketing, performance marketing or growth in B2B SaaS.
• Proven ability to run campaigns that delivered leads or pipeline.
• AI-first mindset: you ask “how can I do this faster with AI?” before doing it manually.
• Strong copywriting skills and ability to adapt tone for ads, landing pages, and emails.
• Experience with HubSpot marketing tools (required).
• SEO knowledge, including GEO-specific strategies.
• Comfortable with A/B testing and CRO.
• Basic design skills (e.g., AI tools, Figma/Canva) or ability to collaborate closely with designers.
• Self-starter who thrives in a fast-paced environment and works with autonomy.

💚 What You’ll Get

• Full health coverage via Alan.
• All the tools you need to do your best work, hassle free.
• A healthy, flexible work environment that supports work-life balance.
• A caring, ambitious team that has your back.
• A Hybrid working model, where you spend 3 days in office.
• Autonomy to own and scale key marketing initiatives, while having the liberty to experiment with the latest AI advancements.
• Clear opportunities to grow within your role as Whale scales.
• Work closely with a small, high-performing international team that values speed, impact, and collaboration.
• Opportunity to shape the growth engine of a scaling European SaaS company.

🫶 Our Core Values

At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.

Here’s what that means:

🧭 Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.

🐇 We believe in simplicity with depth: every interaction should be easy without sacrificing quality.

⛵ We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.

🐳 We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.

🫶 Above all, we are humble and honest: we respect each other, give feedback with care, and keep it real.

🎉 Ready to Build with Us?

If you’re energized by ownership, growth, and being part of something meaningful, we’d love to hear from you.

Apply now and let’s shape the future of knowledge sharing together.